What every business owner should know about marketing.
Your prospects have more choices today than ever before. Not convinced? Open up the Yellow Pages or do an Internet search for your particular business or industry. Plenty of choices.
Now imagine how your prospect feels. How is he supposed to choose you? Better yet, why should he choose you?
Your marketing is supposed to make it easy for a prospect to determine that you are the very best choice. It’s supposed to eliminate the need to compete only on price. It’s supposed to give you a “profit faucet” that you can turn on and off whenever you need.
Does your marketing do this?