If you have millions of dollars for marketing, stop reading now.
A 30-second spot during this yearís Super Bowl cost $2.25 million. Anheuser-Busch bought five. Thatís $11.25 million for 2.5 minutes.
Did they spend their 2.5 minutes trying to convince you that theirs was the very best product for you? No. They had some impressive images, a snappy jingle, a clever slogan, and they repeated it over and over.
And thatís how most businesses try to attract new customersóa little creativity and a whole lot of very expensive repetition.
Could you do a better job of marketing your business with a couple million dollars to throw at the problem? Of course you could. Do you have that kind of money in your marketing budget?